DOVER STREET MARKET NEW YORK: GET READY FOR AN UNCONVENTIONAL ADVENTURE

Standing at the corner of Lexington Avenue and East 30th Street, Dover Street Market New York (DSMNY), a high-end retail branch of Rei Kawakubo’s international fashion empire, counters basically everything I expect from a fashion boutique. Words like timeless and classical would do a just description of the building based on its temple-like facade. However, a wild fashion experiment, or “beautiful chaos” in Karakubo’s words, is actually going on underneath the surface. Together with five other stores around the globe (London, Tokyo, Singapore, Beijing, and L.A.), DSM has won a sterling reputation among fashion buyers with its consistent pursuit of creating unconventional adventures in retail.

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