DIGITAL CLOTHING: FASHION OF FUTURE

The wave of digitization hits the fashion industry this time. As the world’s first piece of digital couture created by The Fabricant was sold for $9,500 in May, the rise in digital fashion has received a lot of attention. This new trend, however, does not come unexpected. Two luxury icons, Prada and Balmain, launched their digital fashion campaigns last year, both of which feature digital models who wear tailored styles. By breaking the wall between physicality and virtuality, digital fashion challenges the notion of what future fashion could be. 

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